Guest posting is one of the most effective ways to build backlinks and improve a website’s SEO performance. If you offer guest posting services, your biggest challenge is likely finding the right clients—those who not only need backlinks but are also willing to invest in them.
One of the smartest and often overlooked methods for finding such clients is by using the Facebook Ads Library. This free tool can help you identify businesses that are already spending money on advertising and are likely to be interested in other forms of digital marketing, like SEO and guest posting.
In this article, we’ll walk you through a step-by-step guide on how to use Facebook Ads Library to find guest posting clients for your business.
What is the Facebook Ads Library?
The Facebook Ads Library is a tool provided by Meta that allows anyone to see all active ads currently running on Facebook and Instagram. It was created to provide ad transparency, but marketers and SEO experts can use it for lead generation as well.
By exploring the Ads Library, you can discover businesses in different niches that are running paid ad campaigns. These businesses often have a budget for marketing, which means they are ideal candidates for guest posting outreach.
Why Use Facebook Ads Library to Find Clients?
There are several reasons this tool can be extremely useful:
- Businesses running ads are already investing in digital marketing.
- Many of them may not be focusing on SEO or backlinks yet.
- You can find active companies in your desired niche or region.
- These are often small to mid-sized businesses that are easier to approach directly.
Now let’s look at how to use it to your advantage.
Step-by-Step Guide to Finding Guest Posting Clients
Step 1: Open Facebook Ads Library
Go to the official Facebook Ads Library website at www.facebook.com/ads/library. You don’t need to log in to use it. Once there, select your desired country or leave it as “All” if you want to explore global opportunities.
Step 2: Search by Niche or Keywords
Use the search bar to enter niche-specific keywords that relate to industries you want to target. For example:
- Fitness supplements
- Real estate marketing
- Online education
- Pet accessories
- Digital tools
You can also search general marketing phrases like “Buy now”, “Order today”, or “Shop online” to find active advertisers.
This will display a list of businesses currently running ads that match your keyword.
Step 3: Review the Ads and Identify Potential Leads
Go through the list of results and review each ad. Look for businesses that:
- Have multiple ads running
- Are promoting services or products
- Have a professional tone and branding
- Link to an external website or landing page
These businesses are clearly investing in their marketing, which is a good indicator they may be open to other strategies like SEO and guest posting.
Step 4: Visit Their Website
Click on the link in the ad to visit the business’s website. Look for the following:
- Do they have a blog or any existing content?
- Does their website have good on-page SEO or is it lacking?
- Are they selling a product or service that would benefit from long-term SEO strategies?
If they don’t have a blog, that’s a perfect opportunity for you to pitch the idea of guest posting as a way to improve their search engine rankings and organic traffic.
Step 5: Collect Contact Information
Check their website for contact details such as an email address, contact form, or links to social media profiles. If needed, use tools like Hunter.io or LinkedIn to find the email addresses of marketing managers or founders.
Keep a record of each business in a spreadsheet with the following columns:
- Business name
- Website URL
- Niche
- Contact email
- Status (Contacted, Interested, Not Interested, Follow-up Needed)
Step 6: Reach Out With a Personalized Email
Send a short and personalized email that highlights how your guest posting service can help their business. Focus on the benefits such as improved visibility, high-quality backlinks, and long-term SEO growth.
Here is a simple outreach email template you can use:
Subject: Boost Your Online Visibility with Guest Posts
Hi [Name],
I came across your ad on Facebook and was impressed by your marketing efforts. I noticed your website could benefit from more organic traffic, and I’d love to help you with that.
I specialize in guest posting and can secure backlinks from high-authority, niche-relevant websites to improve your search engine rankings. If you’re interested, I’d be happy to share some opportunities and results from past clients.
Looking forward to hearing from you.
Best regards,
[Your Name]
[Your Email] | [Your Website]
Step 7: Follow Up
If you don’t receive a response within a few days, send a polite follow-up email. Many business owners are busy, and a friendly reminder often helps get a reply.
Final Thoughts
Using Facebook Ads Library to find guest posting clients is a smart, low-cost, and effective method to grow your client base. The businesses you find there are already investing in marketing, making them much more likely to understand the value of SEO and backlinks.
Consistency is key. Spend time each week researching new ads, reaching out to potential leads, and building your network. Over time, you’ll create a strong list of clients who trust you to help improve their online presence through guest posting.
If you offer guest posting services, this strategy could be a game-changer for your outreach efforts. Start using the Facebook Ads Library today and turn active advertisers into long-term clients.
Search ads for ‘guest post’ in Facebook Ads Library.